Communications support to central government

ASI communications advisors were appointed to advise Minister Arun Shourie on developing a privatisation strategy for the Indian Government.  There was an urgent requirement to build support for and understanding of government reforms, where strong opposition and violent protests where threatening.  The main deliverable - a 30-minute film produced and directed by ASI - for the Minister was shown on prime time television to an audience estimated at 250 million.  In addition to making the film ASI provided a detailed 3 year programme for the Government and briefing materials for the Minister for use in Parliamentary debates and Press Conferences.